Description
Most financial professionals know they should be creating content. Most don’t know where to start.
FINFLUENCER is the first book written specifically for licensed mortgage brokers, insurance agents, financial advisors, and realtors who want to build trust-based digital influence in a regulated market.
Written by Joe White and Cain Daniel, the team behind REMIC (Canada’s largest mortgage and insurance education company, with over 100,000 trained professionals), this book delivers the complete system:
• Why financial professionals who teach outperform those who sell — and the economics that prove it
• The compliance architecture that protects your licence and your reputation, including the first practical guide to CSA/CIRO Staff Notice 31-369
• How to find your niche, craft your positioning, and build a Problem Bank that ensures you never run out of content ideas
• The Content Pyramid that turns one recording session into a full week of content across four platforms
• Platform-specific playbooks for YouTube, Instagram, TikTok, LinkedIn, Facebook, email, and podcasting
• How to measure what matters: the metrics that connect content to consultations and revenue
• The 90-Day Roadmap that takes you from zero to a functioning content operation with specific weekly deliverables
This is not a social media tips book. It is a professional development system backed by 30+ years in the industry, 8 million YouTube views, and the Canadian Mortgage Hall of Fame.
Whether you’re a new licensee building your first practice or a veteran looking to modernize, FINFLUENCER gives you the map, the tools, and the timeline.
Includes access to free downloadable tools at remic.ca/formula: the FinFluence Score self-assessment, the Positioning Worksheet, the Competitive Audit Scorecard, and the Problem Bank Template.